Frowny Face(book)

With the rise and rise of social media, is connecting with audiences online something that has become: a) crucial, b) fun, or c) the ultimate time-vampire? Competitions, coupons, tie-ins, shout-outs… Cross-platform promotional activities abound, as writers and publishers seek to enhance audience engagement. Of course, the best way to shake your moneymaker is simply to … Continue reading »